B.EING Studios | Brand Strategy and Partnerships

about

B.EING Studios is an independent brand strategy and partnerships studio working across music, fashion, and sport. We build the commercial infrastructure that connects brands and talent to their audiences and converts culture into capital.

selected work

WMX

WMX - Warner Music Group

Pyer Moss

PYER MOSS - CFDA

Nas

Nas × B.EING Studios

anOnlyChild

anOnlyChild × B.EING Studios

ARTNOIR

ARTNOIR × B.EING Studios

each engagement is built around aligning identity, partnerships, and commerce to drive measurable outcomes.

how we work

Culture · Legacy

brand identity · community · storytelling · context · campaigns

Brand identity, narrative strategy, and partnerships for cultural organizations and talent. Defining how a brand or person is understood, and building what makes it last.

Fashion · System

strategy · ecommerce · production · merchandise · styling · experiential

The full commercial and creative system for fashion brands and talent, covering e-commerce, production, merchandise architecture, styling, and experiential.

Music · Commerce

strategy · d2c · fan engagement · marketing · analytics · merchandise

Translating cultural moments into revenue systems. Strategy, D2C, fan engagement, analytics, and merchandise architecture for artists and labels.

Sport · Partnership

collaborations · marketing · audience engagement · activation · athlete

At the intersection of athletic performance and cultural influence. Brand strategy, activations, and partnership development built to feel earned.

case studies

Cardi B

WMX / Warner Music Group

Rebuilt the merchandise program around her worldview, not just the moment. $250K followed in 90 days.

Cardi B merchandise campaign visual — Campaign visual for Cardi B x WMX merchandise program

Context

VP of Marketing at WMX, Warner Music Group. One of the most commercially active artists in the world, with a fanbase that moves on instinct and follows everything she does.

Objective

Build a merchandise program that converted her cultural momentum into product revenue, anchored to a single release, not a standalone drop.

Approach

Aligned product strategy directly to the single rollout
Built the commercial architecture around her specific worldview, not generic artist merch
Integrated the release timeline with direct audience activation
Coordinated across WMX marketing, distribution, and retail partnerships
Structured the program to function as a template, not a one-time execution

Outcome

$250K in revenue within 90 days. 150% above the prior year. WMX adopted the model as the internal standard for single-tied releases.

Black Music Platform

WMX / Warner Music Group

Built a global commerce platform from nothing and led it to executive approval across two major labels.

Context

WMX held one of the largest merchandise production and e-commerce infrastructures in the world. No centralized platform existed to connect major artists and developing talent into a single commerce ecosystem.

Objective

Define the vision, structure the platform, and drive organizational alignment across internal teams, international operations, and senior leadership at WMX and Atlantic Records.

Approach

Defined the platform vision, positioning, and commercial structure from scratch
Assembled and led a senior leadership task force spanning strategy, production, e-commerce, and creative
Evaluated and selected a creative partner, negotiating contract terms within a compressed timeline
Navigated international operations with teams in Germany
Presented directly to senior leadership at WMX and Atlantic Records to secure executive buy-in

Outcome

Executive approval secured across WMX and Atlantic Records. External partners contracted and active. The platform entered development, built for international scale.

Hayley Kiyoko

WMX / Atlantic Records

Activated dormant inventory across an established merchandise business. No new product. Measurable results.

Context

Hayley Kiyoko had a strong merchandise and licensing business, but significant out-of-cycle inventory was sitting idle during an active album rollout.

Objective

Build a sell-through strategy that cleared legacy inventory, maintained audience momentum, and left a system in place when the engagement ended.

Approach

Built and presented a full sell-through strategy with a year-long calendar anchored to cultural and commercial moments
Used customer data to segment and directly activate top-tier buyers
Executed a Galentine's Day campaign targeting highest-value customers with precision
Directed execution across design, production, and e-commerce

Outcome

25% of dormant inventory cleared in a single quarter. Audience conversation reactivated without a new release. The system became the operational framework for the remainder of the rollout.

worldview

thesis

taste is innate. it is the first form of identity.

Pyer Moss. The conditions were built for an identity to express itself fully, through the storytelling, the collections, the moments. That earned its place in the Met.

ii.

practice

the most powerful brands don't sell a product. they hold a worldview.

Cardi B at Warner Music Group. The merchandise program was built around her worldview specifically, not the moment. $250K came in the first 90 days.

iii.

position

the perspective that lasts is the one earned by investment.

Black Thought. ARTNOIR. Those relationships were built over years of shared investment in the same spaces. The work carries the weight of what came before it.

iv.

method

culture fluency is the only currency that compounds.

Republic Records. Universal Music Group. anOnlyChild. Each relationship made the next one more valuable. That is the return on cultural investment.

point of view

Thinking out loud. Updated when something is worth saying.

the ongoing record, posted here first.

beyond the surface june 2025

Sports, athleisure, and fashion are all building the same thing.

These visual codes tell us who belongs, who aspires, and who leads. The new Nike x Skims collaboration is not simply product. It is a new kind of uniform that unites inclusivity with performance, women's bodies with athletic identity, and culture with commerce.

read on linkedin →

leadership

Born and raised in New York, I learned early that movement creates opportunity.

Sport was the first teacher. Sprinting taught acceleration. Marathoning taught endurance, patience, and the discipline to keep moving when results aren't immediate.

The work evolved in the same way.

What began in sales became a career across fashion, music, and sport, moving from execution to leadership and ultimately entrepreneurship.

B.EING Studios is the result: a practice built at the intersection of culture, fashion, music, and sport.

B.EING exists to create systems that connect identity, community, and commerce.

Brian Vincent, founder of B.EING Studios

contact

hello@beingmore.co schedule a conversation →

select engagements only.
every partnership begins with a conversation.